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We are the most popular ad service among Russian speakers in United Kingdom!
Welcome to UK4RU!
We offer an effective service for promoting your offers on our website and in Facebook and Telegram groups.
Our audience is Russian speaking people living in United Kingdom and these are thousands of visitors every day! Our visitors are people from the Baltic states, Eastern Europe and post soviet countries.
Your offer posted on the website will be published for free on all our resources at once: website, Facebook and Telegram groups!
Our service does not have duplicated ads and irrelevant offers. We systematically fight fraud, offering our users a simple, convenient and safe service. This is why United Kingdom community trusts and actively uses our service.
We are the leader! Join us! Your offer will not go unnoticed! -
Adverising options and terms
There are three main advertising products on our website:
• Free classified ads let you tell the interested visitors about your offer.
• Promotional services for free ads are efficient instruments of direct sales which increase effect from free classified ads by many times.
• Banner advertising – banners are shown on all the advertising pages on the website but not just in one category like classified ads – banners are visible to all website visitors. -
Free classified ads
The simplest way to find a customer online is to post a free classified ad. Your offer will be published for free on all our resources: website, Facebook and Telegram groups!
Update your ads for free every week so that they are always up to date!
Website ads are a direct selling tool. Browsing ads, visitors are looking for goods or services, that is why they are directly interested in the offers of the ads.
The ads are grouped into categories, where sellers address directly to buyers, and buyers can contact sellers directly. -
Displaing ad's contact details
In category groups there is a limit on free display of ads' contact details for the past 7 days. The limits apply to all ads and user accounts.
Free replies are available every 7 days.
After the free replies are exhausted, 0.1 PROMO credits are debited for each display of ad's contact information.
If there are not enough PROMO credits, then all user ads in the category group are withdrawn from publication.
In ads with active paid services, contacts are displayed without limits and additional payment!
The missing replies will be distributed among competing ads in the category. In order not to give away potential clients, we recommend:
• purchase PROMO credits;
• restore current ads on "My ads" page;
• add paid services on ads and receive replies without limits!
More details:
• Ad reply statistics
• Posting Rules
• How to restore ads, if free reply is exhausted -
Promotion of free ads
The essence of services for promoting free ads is to increase the response from free ads.
Promotional services for free ads are efficient instruments of direct sales. Website's visitors look for a certain service or a product in the appropriate category and location. Therefore, it is very important that all interested visitors could see your ad.
Over time free ads eventually slide down in the ad's listings and are rarely viewed. To avoid this and attract much more people to your ad use paid services for free ads – PROMO PREMIUM and PROMO ROTATION.
To receive replies and publish ads without limits, use service UNLIMIT.
Additionally for ads with paid services:
• contacts are displayed without limits and additional payment, which means you will receive a replies from all interested in your ads visitors;
• guaranteed publication without limits on the number of published ads;
• ad dates are renewed automatically every 7 days so your ad is always up to date;
• ads have a clickable link to your website;
• do not have banners on the ad's view page.
Please note!
• if an ad is withdrawn from publication or deleted, unused PROMO credits are returned to your account on "My ads" page.
• Discounts on services are valid only in the category and locations of the ad at the time of purchase. If you change the category or locations of the ad, all services cancel and unused PROMO credits are returned to your account on "My ads" page.
• If you want to reach the entire audience of the site, regardless of the category of your ad, use banner advertising on the site.
You can set a service for a free ad at any time on your "My ads" page. Select an ad, set the number of days and click "Start". If there are not enough PROMO credits in your account, you will be asked to purchase additional PROMO credits and the rotation will begin immediately after payment.-
Service PROMO PREMIUM
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Service PROMO ROTATION
PROMO ROTATION is an excellent way to highlight your ad and make it much more efficient!
Ads with PROMO ROTATION:
• rotated in 5 places at the TOP of the ads listing in your ad's category but below PROMO PREMIUM ads;
• rotated in 5 places at the TOP of the search results but below PROMO PREMIUM ads;
• rotated on the website homepage, however, ads with PROMO PREMIUM service have priority.
Please note, PROMO ROTATION is often more benefitial than PROMO PREMIUM service. To understand whether PROMO ROTATION will be efficient for your ad, before setting PROMO services, evaluate the competition in the category and area of your ad. If there are few PROMO ads at the top of the listing of your ad, then it is better to set PROMO ROTATION.-
How PROMO rotation works
There are 5 places for PROMO rotation of ads on listing and search pages.
If you do not see your ad on the listing and search pages now, other visitors are currently viewing it. To see your ad, just refresh the page a few times.
The main page displays 5 ads for each category group, however ads with PROMO PREMIUM service have priority over ads with PROMO rotation.
If there are more than 5 ads with PROMO PREMIUM service, then ads with PROMO rotation will not be displayed. If there are less remaining places for PROMO rotation than ads for them, then the ads are rotated in random order so that all of them are shown the same number of times.
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PROMO credits
PROMO credit is an internal currency of our website which is used to set ad promotional services.
Unspent PROMO credits remain in your account and do not disappear over time. It is possible to spend them in parts or all at once at any time convenient for you.
You can purchase, spend credits and check the remaining balance on "My ads" page.
PROMO credits will be transferred to your account instantly after the purchase. -
Our prices
PROMO credits prices (opens in a separate window, authorization required).
The price depends on how many credits you buy. The more PROMO credits you buy the cheaper they cost. You can save up to 50%!
Prices for paid services:
• One day of PROMO rotation – 1 PROMO credit.
• One day of PROMO PREMIUM – 2 PROMO credits.
Discounts on paid services. There are significant discounts on paid services depending on a number of ads using the paid services in the given category. Discounts are larger in the categories where there are less ads using paid services. -
Payment methods
All the payments for our services are processed by worldwide payment system PayPal.
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Currency rates
If currency of a payment is different from your bank card's currency, the conversion rate depends on the bank issuing the card and may differ from the rate indicated on the site. The exact course you can find in your bank.
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Banner advertising
Unlike classified ads, all the banners are rotated regardless of categories on the advertising pages of the site – homepage, ad listing, search and ad's view pages. Each banner has a link to your website, a Facebook page or an ad on our website.
Banners on our sites are a tool for image advertising.
The main purpose of image advertising is to convince the user to search for a service or product of a specific brand. Image advertising serves to create the required image, reminds of a brand and forms the impression of reliability among consumers.
Image advertising is designed for the future. Placing a banner, you should not expect a quick financial return. It is necessary to understand that sales of your brand will not grow instantly but the brand will be remembered by the audience as well as brand recognition and trust will increase.
For example, direct advertising aims at sales of any sneakers at a low price in a particular store. The image advertising exclaims: "Nike – Just do it!". The difference is obvious – to increase sales of any sneakers in a particular store or to increase sales of all the Nike products regardless of where they are sold.
Banner advertising enhances direct sales from classified ads but does not replace them.
Please contact the sales department for free consultation.-
Banner advertising prices
We place banners for companies that regularly use our services to promote free ads.
However, in some cases, it is effective to place a banner without using ads. For example to advertise:
• goods of impulse demand (luxury goods, entertainment events, training courses, etc.);
• events of interest to a wide range of people;
• special offers, discounts for a short period.
There are four options for placing banners: PRIME, OPTIM, OPTIM PLUS and PRIME, which differ in their advertising capabilities and price.
Prices for banner advertising:
• text banner TEXT – 3 PROMO credits per day;
• static graphic banner OPTIM – 4 PROMO credits per day;
• dynamic graphic banner OPTIM PLUS – 5 PROMO credits per day;
• dynamic graphic banner PRIME – 6 PROMO credits per day.
The price of PROMO credits depends on purchased amnount. The more PROMO credits you buy, the cheaper they cost. Save up to 50%!
Prices for PROMO credits (opens in a separate window, authorization required).
It is better to combine banner advertising and promotion of free ads – it is the most efficient.
Banner and PROMO! • Stronger together!
During PROMO services of your ad your banner will be displayed first in its option in the category of your PROMO ad on all advertising pages of the site.
For consultation and placement of a banner, please contact the sales department. -
How banner works?
Banners work on brand's recognition and credibility. Banner is an image advertising tool to create and maintain the image of a company or a brand. The brand makes it easier for the buyer to choose, even despite the higher prices.
Banners are visible to all website visitors, regardless of the category, and gradually remember the brand.
To remember the brand, the banner must be shown to the visitor many times. The bulk of our audience visits the site several times a year, therefore, in order for the brand to be remembered by the maximum number of visitors, you need to place a banner for a year or longer.
Visitors may not be interested in your offer at the moment but when they need your service, they will probably prefer your brand to others.
Features of image banner advertising:
• Companies that do not create a brand cannot hold a leading position in the market for a long time and lose the competition. If you don't create a brand but only use direct sales advertising, then your brand will be very quickly forgotten.
• The result of advertising cannot be felt instantly. Sales are increasing in the long term. Branding costs are an investment in the future.
• Determining the effectiveness of an image advertising campaign is difficult, since the increase in sales is slow.
• An already formed brand does not require large investments, so the cost of image advertising decreases over time but the effect remains.
• After the end of image advertising, sales are maintained until people forget about the brand.
Comparison of direct sales advertising (ad services) and banner (brand) advertising is shown in the table below.Banner advertising Paid ad services Display location Banner is displayed in all categories of the site – throughout the site. The ad is displayed only in its own category. Purpose Create an image of a brand, increase brand awareness and customer loyalty. Sell a service or product to already interested buyers. Time of action Gradually builds up over time and lasts a long time after advertising has stopped. The effect diminishes over time. Starts immediately after installing the service and stops immediately after the end on a service. Financial return Difficult to assess since the effect from advertising is distributed over time. It is difficult to assess it in the short run. It is easy to estimate the profit from advertising – the difference between the costs of promoting ads and the profit from deals on them. Recommended duration of use Designed for a long-term perspective – from 6 months and longer. Any. Depends on the advertiser's objectives. -
How to make a banner?
We usually design banners for our clients but you can also provide your own banner.
Most of the banners on the website are made by our designers. In some cases, we design banners free of charge, e.g. for new clients or for larger orders.
We can refuse to rotate the banner which does not meet our website's technical or esthetic requirements. -
What are the terms of placing banners? What exactly does the advertiser pay for?
We publish banners only for a time and we do not charge extra for shows and clicks on your banner. An advertiser rents an advertising slot for a certain number of months. One month of rotation on our website is 30 calendar days.
We do not practice cost per click (CPC), сost per acquisition (CPA) or cost per mille (CPM) advertising models. If you want to publish your ad paying for clicks or displays, use Google Ads targeting our website. -
How to increase effect from a banner?
You can display several banners in an advertising slot without additional payment. All the banners will rotate in your slot in turn.
Generally, several banners with specific offers have a better effect than one banner with general information. Each banner can have a different link to your website's page with a relevant offer. Also, banners for different businesses can be placed in one slot without additional payment. -
How to find out statistics of your banner's rotation?
The easiest way is to view your website's statistics. We also keep track of your banners' statistics and share it with you upon request.
Remember that some banners show phone numbers and many people prefer calling rather than visiting your website.
Please contact the sales department for more information.
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Banner rotation
For brand recognition the banner should be shown to the maximum possible audience and for a long period of time.
Often visitors click on the banner out of curiosity. They get to know your site and remember your brand but they don't make any purchases. Visitors may not be interested in your offer at the moment but when they need your service, they are more likely to prefer your brand to others, if you manage to form a brand in the mind of the customer.
The number of clicks on a banner is not as important as the number of times the banner is displayed. The number of banner impressions depends on the number of banner slots on the page and the number of rotated banners in the option. When the number of banners in an option changes, the number of banner impressions also changes.
On our site, banner slots do not have a fixed place but change their position every time a page loads, depending on the placement option. This is called rotation.
An additional advantage of rotation is that regular site visitors stop noticing banners displayed in the same places and rotation helps to avoid this.
The number of clicks on the banner depends on many factors, of which the main ones are: interest of the target audience of the site in the offer on the banner; benefits of the offer; attractiveness and readability of the banner – design.
The average CTR of banners on our website, as well as the average on the Internet, is about 0.1-0.2%.
For the current statistics of banner impressions, contact the sales department.-
What can be changed during banner's rotation?
You can change your banners or stop rotation by contacting us. You can use the remaining time of rotation when you need.
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Banner and PROMO! • Together stronger!
Place a banner together with a PROMO ad and get special advantage – your banner and your ad are at the TOP of the category!
For the duration your ad's PROMO service, your banner will be displayed first in its option in the category of your ad on all the advertising pages of our site.
Your ad and banner at the TOP of the same category will significantly increase the response from your advertising! Banner works for recognition and credibility of your brand, and PROMO ad will significantly increase your sales.
Contact sales department for a consultation. -
Advertising on the website using Google Ads
If you would like to assess the target audience and our website's efficiency before placing a banner, you can place Google Ads banner, targeting our website.
Please note that Google Ads banners rotate less often than our own banners and compete with other Google Ads banners for a place, so the efficiency of such advertising will be low.
For a free consultation, contact the sales department.
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Website statistics
Unlike most of the websites, we provide our website's statistics online (opens in a separate tab) and explain it in detail.
If you need more recent statistics or additional information, please contact the sales department. We will be happy to answer all your questions.-
Main statistics' figures according to Google Analytics™
Google Analytics™ Report for the last 12 months – opens in a separate tab.
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The most popular pages
The homepage is not the most popular.
According to the statistics, it is the ads' listing.
Average views of pages on the website:
• Ad listings (listing, search) and rubric pages – 60%
• Ads' view pages (view) – 20%
• Homepage – 10%
• Other pages of the website – 10%
Please contact the sales department for more information. -
Traffic sources
• Organic Search / Search Traffic. Visitors who come to the site through a search engine, such as Google, Bing or Yandex.
• Direct / Direct Traffic. Visitors who came to the site directly by clicking on a shortcut in their browser or by typing an Internet address.
• Paid Search and Paid Display / Advertising in search engines and banner networks. Visitors who came to the site through advertising in search engines. We understand the importance of our own advertising and advertise our site on the Internet.
• Social / Social Network Traffic. Visitors who come to the site from social networks, such as Facebook, Telegram, WhatsApp, Viber and VKontakte.
• Referral / Referral traffic. Visitors who came to the site through links on other sites.
Please contact the sales department for more information. -
Explanation of statistical parameters
Statistics is an important measure of an advertising product and you, as a buyer, have the right to know what you are buying so do not be shy - ask for the site statistics!
The simplest statistical report should contain the following metrics:
• Sessions or visits. The number of visits to the site for the reporting period. All visits are counted, even if they were made by one person. If during the reporting period you visited a website 100 times, all 100 of your visits will be counted.
Sessions show how often your ad will be displayed, including users, who visit a website many times.
• Users or visitors. The number of visitors for the reporting period. Each visitor is counted only once during the reporting period regardless of the number of visits made by the visitor. If during the reporting period you visited the site 100 times, only 1 visitor will be counted. This is a very important indicator for understanding how many people visit the site. A large number of visits does not mean a large number of visitors, since the same visitors can visit the site many times.
Users show how many people your ad will be displayed to.
• Views or Pageviews. The number of pages viewed during the reporting period. Every page viewed is counted. If your banner is on all pages of the site, then this parameter will display the number of impressions of your banner.
• Views per sessions or Average Pageviews Per Visit. This indicator is important for assessing the quality of content and the site's audience. The more pages that are viewed per visit, the greater the demand for the site's content and the greater the likelihood that your ad will be noticed.
• Avg. Session Duration or Average Duration per Visit . This is also an important indicator for evaluating the quality of content and the site's audience. The longer visitors stay on the site, the greater the demand for the site's content and the greater the likelihood that your ad will be noticed.
• Bounce Rate or percentage of visits that viewed no more than one page. If a visitor viewed only one page, this may indicate both - poor content and audience of the site or good service. For example, on our site in order to renew an ad you need to visit only one page, which is considered a bounce but on the contrary this service is very convenient for many users. In any case, it is beneficial for you, as an advertiser, that this indicator be as low as possible. More than 60% of bounces, most likely, indicate that visitors are not interested in the content of the site or that they got there by accident and your advertisement will not be in payed attention to.
• New Sessions or percentage of new visits. This indicator shows how many people visited the site for the first time for the entire duration of the website's statistics. If the percentage of new visits is low, then the site does not attract new visitors and your advertisement will be shown to an established constant audience, which is effective for developing your brand using banner advertising. If the percentage of new visits is too high, then the site does not have regular visitors and most likely the site's content or its services are not constantly in demand, which significantly reduces the effectiveness of banner advertising.
• Geographical location of visitors. If the location of visitors is important to you, you need to consider the share of your target audience in the site traffic. -
How not to fall for scamer's tricks
There are many ways to trick advertisers:
• Providing a falsified or forged report. A statistical report should be produced by a well known statistical system such as Google Analytics or Yandex Metric. Statistical systems that analyze the logs of sites take into account bot's visits, which can be 50 or more percent of the traffic. You cannot trust reports compiled by the site owners themselves.
• Pay attention to how quickly the report was sent to you. To make a report takes minutes, moreover, for sites selling advertisement a statistical report should be made in advance. Report delays can be caused by data manipulation. The statistical report should be of good quality, high resolution, made by the statistics system, and not the site owners, without blots, glues and other signs of possible forgery.
• Some sites provide a statistical report from another site or a report for entire history of a site making it look like a monthly report and so on. Therefore, be sure to pay attention to the address of the site for which the report was made as well as to the date and period of the report. The report should be fresh, preferably for a period of one month. If this data is not available, report is not actual or irrelevant, send it to the rubbish bin.
• If you decide to study the site's audience in detail, ask for statistics for the same period for which you plan to advertise. This will give you the opportunity to carefully evaluate the site's audience for the same period. If 1000 unique users came to the site past month, this does not guarantee that 3000 users came for three past months. Perhaps the same people visit this site all the time and then the very same 1000 people will be your potential audience for the three month.
• Visitors irrelevant to your advertisement. The site shows excellent statistics but visitors come from other countries or mistakenly visit it (large Bounce rate).
Be careful! Do not fall for the tricks of scammers!
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